This brand was created to resonate with Christians who fall into sin yet still dedicate themselves to getting into right standing with God. S.B.B. explains that this messy journey of failing and trying again is essential to becoming a better Christian individual.​​These garments give identity and form to conversations about Christianity using a streetwear style as a visible, everyday medium to engage belief, conviction, and truth. Spreading the Gospel is what Sanctified By Blood is all about.